Grow your pet business with SEO copywriting and content marketing services crafted especially for you.

Rikki Sulivan The Canine Copywriter for Pet Business Blogs


I’m Rikki

I’m a content marketing specialist and copywriter, here to help you supercharge your pet business marketing so you can get the results you crave.

If you’re tired of having no strategy behind your marketing efforts and find deciding what to focus on a struggle, then welcome!

Let finding the time and inspiration to write compelling content for your pet business become a thing of the past, and let me take that weight off your shoulders!

When you run your own business, there is soooooo much to do, and at times it can be hard to let go and delegate some of those jobs to somebody else. You live and breathe your business, and you want everything to be just perfect.

Well, let me let you into a little secret…..

Choosing the right people to help you with selected areas of your business can enhance your business no end. Having someone else cheerlead you and your business is powerful, energising and can boost your productivity inconceivably.

 When your plate is overflowing, it isn’t easy to know where to start; with an ever growing To-Do list, you can quickly feel overwhelmed and primed for burn out.

 I can help you.

Perhaps you struggle with consistency, or maybe it’s the ideas for content that fail you.

It may be that you’ve worked with a copywriter before, and they didn’t understand your business.

As a dog fanatic and a small business cheerleader, I will deliver content marketing strategy and copy created entirely for your target audience and your goals, and of course, for Google..

How content marketing works

The copy on your website and your content marketing strategy work hand in hand to boost your authority, attract your target clients and move them to become your die-hard fans!

The benefits of intentional well-crafted copy and content marketing funnels are vast.

Propel your pet biz into the spotlight and shine bright for all to see.

Establish Authority

Demonstrate Value

Feed Google

Build your social engagement

Share useful and thought provoking information and ideas

Create a community


Why me?

I’m not just a copywriter, I’m a pet business copywriter; I live, sleep, and breathe dogs.

Not only that, but I have set up two successful dog businesses in competitive markets myself, so I totally get it. 

Consider me your personal pet business marketing specialist. 

I am beyond passionate about all things dog and helping small, independent dog businesses to thrive.

My expertise lies in my knowledge and understanding of dogs, coupled with my expertise and experience in content marketing strategy and implementation.


I want to help you shine, connect with your audience, and create content people really want to read, so they keep coming back for more!

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The Canine Copywriter was born to help small and medium pet businesses to connect and engage with their audiences, revealing a deeper understanding of all things dog.

Check out my SERVICES and if you’d like to delve deeper, then book a free 30-minute Discovery Call with me.

What do you have to lose?

Kind Words

“I have been working with Rikki on a blog strategy for Hastings Hounds.

She explained everything fully and made why I need a blog and how it can help really clear. She’s also given me a PDF of things I can do with my blog post after it’s been posted.

I can’t thank you enough Rikki and am excited to see my new blogs!”

– Hastings Hounds Pet Care Service

Join me for some simple hints and tips to help get your content creation and digital marketing off to a pawtastic start.

Get your 5 tips for blog content your clients want to read now

From The Blog

Top 10 affiliate marketing opportunities in the pet industry

Top 10 affiliate marketing opportunities in the pet industry

Looking to add an extra revenue stream to your pet business? The pet industry is heaving with fantastic products and services, which you can make income from just for promoting!

Let’s dive into what affiliate marketing is, how you can do it successfully and which dog affiliate marketing programmes you may want to join.

3 ways to instantly improve your home page conversion

3 ways to instantly improve your home page conversion

f you’re getting traffic to your home page but find people are dropping off faster than flies, you need this!

We’re going to uncover 3 simple steps to instantly improve your home page and boost conversions. 

Can we talk about South End Dog Training?

Can we talk about South End Dog Training?

Love him or loathe him, Adam Spivey of South End Dog Training is getting one thing right. His marketing is off the chain and has attracted the attention of over a million dog owner’s.

How is he doing it? Read this!