Top 10 affiliate marketing opportunities in the pet industry

Looking to add an extra revenue stream to your pet business? The pet industry is heaving with fantastic products and services, which you can make income from just for promoting!

Let’s dive into what affiliate marketing is, how you can do it successfully and which dog affiliate marketing programmes you may want to join. 

What is affiliate marketing?

Affiliate marketing allows you to promote another company’s products or services and earn a commission every time you make a sale. When you sign up for an affiliate programme, you’ll be given a unique partner link to use in your promotions. Every time somebody clicks your link and makes a purchase, you make a little money! 

Usually, an affiliate programme will use tracking to monitor any visits to their site for a stated number of days after they’ve clicked your unique affiliate link. This means that even if people don’t buy straight away, you can still earn for the sales you drive. 

Check the specific details of any affiliate partner scheme you consider to discover the commission rate, payout frequency and how long visits are tracked for. 

How to start affiliate marketing

The first thing you need to do is identify affiliate marketing opportunities in the pet industry that will appeal to your audience. 

Choose an affiliate programme that offers products or services that would benefit your customers. 

You’re going to have to do a fair bit of promoting to make any money, so be sure to choose products or services that you really rate and want to rave about! 

Consider how you will promote the products/services. Will you blog or vlog about them, share them in your email marketing, social media posts or on your podcast? 

The commission is generally fairly modest, so for it to be worth your while you’re going to have to put some effort in! Again, this is why it’s important that you genuinely rate the product. 

Is affiliate marketing worth it?

Everyone’s favourite answer to a question incoming…. It depends. 

As mentioned, you’re not going to make any money unless you promote and push the product and have an audience who would be interested in buying it. 

If you are willing to put the effort into marketing it and have an interested audience, then it can be a great additional income stream. 

Unless you’re a prolific blogger or influencer, you may not pay the bills with it – but it can provide a nice income boost alongside your main revenue streams. 

10 dog affiliate marketing opportunities

Still here? Great, that means you’re ready to discover some of the best affiliate marketing schemes in the pet industry. 

Tug-E-Nuff

Tug-E-Nuff makes interactive dog training toys that are simply fantastic. They’re great for encouraging play, training recall, stopping jumping up and for play with bitey puppies! Well, that’s just the beginning really, there are lots of beneficial ways you can use Tug-E-Nuff tug toys. 

Commission: 15%

Longevity: refer a customer once, and earn of everything they buy for a year!

Promo support: free demo toys, merchandise, leaflets, posters and discount offers, plus unlimited support from the in-house Tug-E-Nuff team.

Learn more and apply here

Yumove

Yumove makes pet supplements for joint care, skincare, digestion and more. My own dog takes a variety of their supplements and we’ve seen great results. 

Commission: 15% for every new customer’s first purchase (30-day cookie tracking)

Longevity: 1% commission on all future sales to customers introduced by you

Promo Support: bespoke copy, banners, imagery and video content upon request.

Learn more and apply here.

Butternut Box

Butternut Box make fresh dog food which my two confirm is absolutely blinking delish! They have a growing ambassador programme and are looking for new partners to promote fresh dog food that’s as healthy as it is yummy.  

Commission: payment or credit for every new customer introduced

Longevity:  Undisclosed – contact the team for more info

Promo Support: client discounts, nutritional leaflets and educational materials, Facebook community group & dedicated ambassador team, access to free vet nurse line for you (plus earn 15% discount on your own dog’s food after six referrals!)

Learn more and apply here.

PitPat

PitPat are famous for creating both GPS trackers and activity monitors. These devices help keep pets safe and healthy. The PitPat activity monitor enables you to track sleep, movement, calories burned and distance covered – so you can easily keep track of whether your dog’s getting all their needs met. 

To partner with PitPat you need to reach out to them directly for a discussion. You can contact PitPat here. 

Zooplus

Zooplus is an online retailer of pet supplies, offering everything from collars and leads through to food, treats and grooming products. With over 8000 products, you’re sure to find something that you’d like to share and promote. 

Commission: 4%  (30 day cookie tracking)

Longevity: Any purchases will be tracked for up to 30 days from visiting your affiliate link.

Promo Support: large selection of advertising materials, deals and discounts, daily updated product feeds to help you find products to promote

Learn more and apply here.

Petsdirect

Commission: up to 20%  (30 day cookie tracking)

Longevity: Any purchases will be tracked for up to 30 days from visiting your affiliate link.

Promo Support: regular discounts and deals, exclusive affiliate discounts, dedicated affiliate team for support

Learn more and apply here.

 

My Anxious Dog

My Anxious Dog makes brilliant space awareness products for anxious, nervous and reactive dogs. From yellow anxious dog leads, raincoats and harnesses through to human accessories to help anxious dogs get the space they need. 

Commission: 15%  (30 day cookie tracking)

Longevity: Any purchases will be tracked for up to 30 days from visiting your affiliate link.

Promo Support: partner badge and banner for your website, socials and blog, social media posts and graphics

Coming soon – sign up for the mailing list to be the first to hear!

The Family Dog

The Family Dog run dog training programmes for families. You can either sign up to be a family dog trainer and use their programmes or sell their family dog course and earn a commission. 

Commission: scaled – the more you sell the more you earn. Min commission 20%,  Max 35% 

Longevity: All purchases must be made directly via your affiliate link.

Promo Support: posters, videos, social media posts, graphics, quizzes, Facebook community group

Join the affiliate programme here.

More info on dog training programmes here.

Pupstarts Breeders

Pupstarts offer education and accredited courses for dog breeders, but they also offer an early puppy training course for new puppy owners. Often new puppy owners don’t access training until they start puppy classes, which means those first few critical weeks can leave them unsupported. 

As a Pupstart’s Ambassador, you can promote The Puppy Pod to new puppy owners and earn commission. 

Commission: 25% 

Longevity: All purchases must be made directly via your affiliate link.

Promo Support: partner badge, email marketing, Owner PDF explaining the course and benefits, email, graphics, photos and copy to swipe and promote the puppy course

Learn more and apply here.

Amazon

Yep, anybody with a website can apply to be an Amazon affiliate. You can access the full terms of their affiliate programme here. 

Commission: Up to 12% (varies by product) 

Longevity: Use your customised product links to ensure your sales are tracked and logged. Cookie tracking lasts 24 hours.

Promo Support: varies depending on your audience. All affiliates can access product images and customised affiliate links – those with larger audiences can create their own shop page to sell from. 

Learn more and apply here.

affiliate marketing pet industry

How to make the most of affiliate marketing

Do any of these grab your attention? Are you going to give affiliate marketing a try? 

If you are, then you need to be ready to produce content! Consider blog topics which may relate to the products you want to sell and include your affiliate link in the blog. 

For example, you might write a blog about osteoarthritis in dogs and use your Yumove affiliate link. Or perhaps you’d like to write about how to keep your hands safe from puppy biting, and use your Tug-E-Nuff affiliate link. 

Don’t forget, you can share your affiliate links in social media posts, newsletters and email campaigns too. The more you promote them, the more income you’ll stand to make from affiliate marketing. 

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Written by Rikki S

Hi, I'm Rikki. I'm a copywriter specialising in helping pet businesses with copy that attracts, engages, and converts.

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