Are ‘all the courses and challenges’ driving you to distraction and getting you nowhere?

May 15, 2021

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Rikki S

It feels like there’s a course or a challenge for everything right now. I go to social media for a scroll fest, and my feed is littered with courses and templates for sale that claim they’ll revolutionise my business. 

And some of them are mega valuable. 

But!

You know that phrase ‘jack of all trades, master of none?’ Well, here’s the thing with taking courses to nail every area of your business. Your focus gets diluted, and overwhelm hits you like a brick in the face. 

Let’s break it down for a second and think about all the different things you could be considering mastering to transform the marketing of your pet business. 

  1. Branding
  2. Design
  3. Website
  4. Web Copy
  5. Social Media engagement and growth
  6. Social Media Copy
  7. Email marketing
  8. Lead Generation
  9. Blogging
  10. SEO
  11. Webinars
  12. Courses
  13. Podcasts
  14. Press
  15. Facebook and Instagram Ads
  16. Google Ads

And that’s without any industry-specific courses you may be considering to upskill in your actual work and area of expertise. 

queen of challenges

Right now, I’m in a copywriting membership, a dog training membership, and a publicity membership. I also get a dozen emails a day from email marketing specialists, content marketing extraordinaires, and social media experts with a ton of useful stuff that I could partake in. 

I also LOVE updating my knowledge on dog behaviour and marketing. There are a ton of webinars on my wishlist to watch and challenges I’d love to try.  

Can you see how this could end up both overwhelming and diluting my focus?!

Specialists are specialists for a reason

It’s no secret that I’m a big fan of outsourcing. I’ve ditched DIY’ing my website because I do a half-ass job, and it takes me an age to create shizz that’s at best mediocre. 

People are specialists in their given area for a reason. 

They’ve invested a ton of time, energy, and practice in learning and honing their craft. And they’re continuing to stay up to date with new trends, processes, and data.

Then, of course, some specialists aren’t actually specialists at all, but they masquerade as such and often put on quite a good front.

boxer in superhero costume - specialist superhero

Courses are valuable, but not for the reason you may think

And here’s where I think courses add real value. By learning about a topic at a high level, you can spot the masqueraders amongst the true experts. 

If you’re employing staff then in order to find the best people for the job you need to understand the job they are going to be carrying out. 

Otherwise, how will you choose the best fit? And crucially, how will you know if they’re doing a good job?

Trust is an important factor, but you need to have at least some understanding of the tasks at hand and how you will measure their results. 

Why would you take a course if you’re not going to do the work?

So you choose a course, and you can see that harnessing what’s within will give you incredible tools to transform the way you work. 

But time is ebbing away and you’re not able to do all the things on your wishlist. 

You feel like you’re achieving nothing, and your to-do list is growing exponentially as you discover all these wonderful things that you absolutely SHOULD be doing! 

Take a breath. First of all, you don’t need to do everything all at once. 

What if these courses were tools for you to expand your understanding and an opportunity to discover what your next area of focus will be to grow your business? Maybe they’re just food for thought rather than things that need IMMEDIATE action. 

You can use your new knowledge to identify what is your best next step and what can go on the backburner for now. 

Because now you understand the options, how they work, and what will be the best fit for you at this point. 

And if you want to get cracking on a host of new activities to boost your business, well, you’ll be able to identify the absolute best people to outsource to who will nail it. 

When outsourcing goes wrong

Choosing trusted experts to hand your little business baby over to is hard. You don’t want to spend a bomb on an SEO expert who delivers you no results. Or to choose a social media guru who doesn’t know their ass from their elbow. How about a copywriter who writes you a sales page that lands with a great big dull thud?

By upscaling your knowledge on the key areas you want to focus on in your business, you can spot the industry experts that will set you on the path to glory. So that every pound you spend on them was worth its weight in gold.  

And as a final FYI, if a course or challenge makes you feel not good enough, or like EVERYTHING you are doing is all wrong… ditch it.

Your mental health is of premium importance, and no professional should be making you feel crap about yourself.

It takes a village, afterall. Click here to discover yours.

What’s next on your outsource list?

AaBb

Written by Rikki S

Hi, I'm Rikki. I'm a copywriter specialising in helping pet businesses with copy that attracts, engages, and converts.

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