My Portfolio

I work with and write for all types of pet businesses.

From Artisan treat bakers to Collar stitchers and makers, 

Dog friendly cottages, hotels and getaway creators. 

Pup walkers, trainers and dog grooming risk takers,

I write for all the Mutt-Motivated movers and shakers.

If it’s dog focused or dog serving then I’m in!

example blog post be dogwise the canine copywriter

Web copy

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Your Whole Dog

Karen came to me for complete web copy for her new WUF design website. She’s a dynamic dog practitioner which is a service not many owners understand or are looking for. So we took a creative approach to help her communicate her services in a way dog owners can make sense of.

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Gemma Fisher Dog Training and Behaviour

Gemma came to me for a complete overhaul of her web copy ahead of the relaunch of her membership. The task was to tie together her online courses, in person services and give her academy membership an impressive home from which to grow.

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Luxury Dog Hampers

Karen came to me as she was preparing for a new website for her luxury dog hamper business. She wanted website copy that wowed and that was more creative than she felt comfortable writing herself. She also didn’t know where to start with keyword research or SEO copywriting – so she came to me!
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All To Play For

Julia didn’t feel her website truly communicated her value or her personality. She wasn’t proud to show it off and she needed some help crafting the right words for her shiny new WUF Design site. And here it is!

Sales Page Copy

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The Happy Shepherd

Sue came to me ahead of the launch of her new course launch for pet professionals. We worked together on a new landing page plus launch strategy which included email sequences, social media posts and a timeline for launch. 

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Pawsitively Pawsome Pups

Hannah came to me after a successful soft launch of her membership for Spaniel owners. She wanted help to grow her membership, so we worked together on a new sales page, revamped lead magnet and email sequences. 

Lead Magnets

I crafted new lead magnets plus email sequences for these clients to help them grow their audience and their email list. Due to the nature of these, you’ll need to hop through to their pages and sign up to see the content! They’re 100% worth the effort!


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Empowered Dog

Empowered Dog came to me for my full blog, email marketing, and social media package. Two blogs a month, plus emails and social media posts to promote them.

We repurposed their incredible live summit and masterclass events into blogs to allow them to get the maximum impact from their efforts.

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Bracken Dog Training

Alex is a dog trainer in Surrey with a passion for gundog training. Alex is signed up for a blog a month to create content that resonates with her niche and highlights her expertise and specialism.

Alex is an incredible dog trainer who wants to spend her time doing what she loves, not writing copy. So, she leaves that to me!

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Your Family Dog Trainer

Bill is my first international client. Based in Canada, Bill specialises in dog training programs for families.

I’ve worked with Bill on a cold pitch email to connect with other pet professionals in his area so he can begin building relationships in the community. And he’s also signed up for a blog a month on all things dog and family to showcase his expertise and provide valuable resources to his client base.

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I work with Tug-E-Nuff on blogs, web copy, SEO optimisation and much more. They’re a business with multiple copy needs that enjoy working on retainer so they can get whatever they need done each month, fuss free!
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Pooch and Pineapple Dog Photographer

Rowan is an amazing dog photographer who works with both pet owners and pet businesses. With a background in marketing, she knows how important content marketing is and she’s brought me onboard to produce four blogs a month for her.

Here is the first of many!

Are you ready to talk?

I can talk all day about dogs and marketing, so I have to put a time limit on our initial discovery call so we don’t while the day away!

Book in for a 30-minute discovery call with me, and let’s make sense of where you’re at.