Services

Content Marketing with strategy, to help your pet business shine

Perhaps you’ve dabbled a bit with blogging, or it’s been on your to-do list FOREVER, but you’re just not sure how to get it right?

Having engaging, informative and compelling content on your website goes a long way in showing off your value and expertise.

 

Consistent, Valuable, Quality Content to help your business thrive

Both Google and your clients will reward you for providing reliable, knowledgeable, and regular content. People say that content is king, and while I agree, I believe it’s what you do with it that really counts.

Your shiny new blog content provides you with oodles of bang for your buck. Forget thinking of it as a one-off piece that you publish, promote once, and promptly forget. 

Repurpose that content, spread it far and wide, and let it really get to work for you

“Rikki has gone above and beyond what I expected for my blog, based on working with other companies and the brief given.

The Canine Copywriter has come on board for an upcoming site launch, and I’ve no doubt her SEO enriched, clever content will be a brilliant long term benefit to our brand.

The onboarding experience was easy and thorough, and it clearly shows in her work the passion Rikki has for her craft.

Highly recommend any pet based business to have a chat and see how Rikki can help you!

– Katharine, The Cats Knitting

Which is the right content marketing package for you?

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A Blog a Month - £149 a month (6-month commitment)

If you want quality content written for you, this is for you! We agree on the topic ahead of time, and then you just leave it to me. I’ll research the topic, keywords and phrases, and produce a cracking blog you’ll be dying to share and take the credit for!

What you get:

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We’ll go through a collaborative briefing process so that what’s in your head, winds up on paper. Only better!
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I’ll go away and write you a well researched and well-written blog of a minimum of 700 words on your chosen topic. I specialise in long-form content that nails your messaging and inspires your readers.

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I’ll handle the techy yet vital Meta Titles and Descriptions so that when your blog appears on Google, it’s enticing AF for peeps to click through too.

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Content Strategy With Purpose - £449 for a 6-month plan

If you’d like to have a clear content marketing plan with a strategy behind it, then this is for you. We start with a kick-off call where we take a deep dive into your business, your goals and your target client’s world. 

Then I squirrel away on keyword research, review mining, and competitor analysis to create a content marketing plan with power for your pet biz. 

What you get:

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A 90 minute kick-off call where we will flash out whatever struggles you’re facing to help move your content marketing forwards. Working in isolation is hard sometimes. You need someone to bounce ideas off, to give you fresh eyes, and to ignite some motivation
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We will look at your target market. What interests them, what their pain points are, and what resonates with them. We will dive into your goals, and I’ll hatch a cunning plan to help set you on your way to achieving them
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I will go away and devise a 6-month content plan for you. I’ll bring together the ideas, research, and competitor analysis into a content marketing template that’s ready to go.

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You’ll also get all my keyword research in a useful sheet that you can use to help with your future content creation – keeping you chugging along way beyond our initial 6 month plan
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That’s 12 blogs mapped out with titles, subheaders, meta titles, meta descriptions and Call To Actions. All you have to do is fill in the blanks.  Keep the keyword research tick below but edit to read: You’ll also get all my keyword research in a useful sheet that you can use to boost your future content creation – keeping you chugging along way beyond our initial 6-month plan.

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You’ll also get all my keyword research in a useful sheet that you can use to help with your future content creation – keeping you chugging along way beyond our initial 6 month plan

I am too busy, or I’m not interested in content marketing.
I know I need it, but I’d like you to come up with the ideas, strategise my content marketing, and create it all, you magical wordsmith, you!

What you get:

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An email crafted to drive traffic to your blog, so it doesn’t just sit there gathering dust…. and neither does your email list.
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I write the social media content to promote your blog post, so all you have to do is schedule it and choose your images or graphics. Because writing a blog is next to useless if you don’t promote it

Why do your packages need a six month commitment?

If you want to grow your business using content marketing, you need to consistently produce high-quality, targeted content. Writing the odd banging blog here and there and bashing it out into the public domain is not going to cut it.

Sorry! I know words like consistency, strategy, and follow-through are exceedingly yawn-worthy. But without them, your blogging efforts will go unrewarded.

And I don’t want that for you.

So, it’s six months commitment to your blogging strategy, so you don’t throw money down the drain.

discover

your target client’s pain points, interests, and what makes them tick.

create

blog content that has your audience waiting in anticipation for your next release.

promote

your blog far and wide and get some heads turning.

Why do you need a blog anyway?

Your blog is an integral piece of your digital marketing puzzle.

Creating regular, fresh, and interesting content for your clients and potential clients to consume is a brilliant way to keep them coming back to your website.

And we all know that Google loves it too.

Your blog also gives you and your fans something to share, helping you entice new visitors, maintain a presence, and build a community on social media.

Your blog allows you to reveal yourself as an industry expert; sharing valuable information helps to establish trust and authority for your brand. Tick, Tick, Boom!

Establish Authority

Demonstrate Value

Feed Google

Build your social engagement

Share useful and thought provoking information and ideas

Create a community

Are you ready to talk?

I can talk all day about dogs and marketing, so I have to put a time limit on our initial discovery call so we don’t while the day away!

Book in for a 30-minute discovery call with me, and let’s make sense of where you’re at.