So, you’re writing blogs for your pet business, and you’re wondering how to get them to show up on Google? We need to give your blogs a bit of an SEO friendly polish, but what does that even mean?
And perhaps more importantly, how do you do it?
What is SEO?
SEO stands for Search Engine Optimisation. In regular people speak, that means optimising your blog post so that it will show up on search engines like Google.
For a long time, I wrote blog posts that I thought were really good, and perhaps the content was. But nobody could find them because I didn’t have a clue about SEO.
I’m going to add a caveat here; following SEO tips cannot guarantee you better Google rankings, but it puts your hat in the ring.
What can you do to get your blogs showing up on Google?
There are a lot of factors that will influence how likely your blog post is to be found on Google. But I don’t want you to go down an SEO rabbit hole and run away.
So instead, let’s focus on five easy tweaks you can make to your blog posts to make them more SEO friendly.
Try focusing on these five things;
- Your focus keyword
- Your blog title
- Your subheaders
- Your Meta Title and Meta Descriptions
- The quality of your content
Choosing keywords for your blog post
Keywords are words or phrases that someone might type into Google to find content. That could be a question like ‘why does my dog eat grass,’ a search for a service such as ‘dog walker near me,’ or a company name like ‘pets at home.’
The most important thing to think about when choosing the keywords for your blog post is user intent. Google wants to please the human searching, so think about what question or problem your blog is answering, and choose keywords that somebody looking for answers would use.
There are a few tools that can help you here – Google’s people also ask, Answer the Public, and Keywords everywhere. You can see how I use these to help me with my keyword research here.
Ultimately you want one focus keyword, which is your main keyword that you are targeting. And two to three secondary keywords that you’ll use in the body of your blog post.
Make sure your focus keyword is in your blog title, the first 100 words of your blog, and in one subheading.
And don’t be tempted to keyword stuff! Use your keywords naturally, where they make sense!
Writing your blog title
Your blog title has three main jobs:
- To tell the reader what’s in the blog
- To tell Google what’s in the blog
- To encourage your reader to want to learn more
Forget clickbaity titles and make sure that whatever blog title you use is honest and clear about what is inside. And don’t forget to ensure it has your focus keyword in it.
Your title is pretty important, so I have a whole blog dedicated to helping your write killer blog titles here.
Including subheaders in your blog post
Subheaders are crucial to your blogs. 79% of people scan read blog content, and only 16% of readers will read your entire blog.
Your subheaders will help people scan and find the bits of your blog that answers what they’re most interested in.
Write subheaders that tell both the reader and Google what’s in your blog’s next few paragraphs. If appropriate, try and use your focus or secondary keywords in a couple. You can read more about formatting your blog post for optimum user experience here.
What are Meta Titles and Meta Descriptions?
The Meta Title and Meta Description of your blog post is the bit that shows up on the Google search list.
If you’re unsure where you can edit this when you upload your blog post, then ask your website developer to show you.
Your Meta Title should be a maximum of 60 characters and your Meta Description 160 characters, including spaces.
Make sure you include your focus keyword in both.
Think of your Meta Description as the tiny little intro that will be the deciding factor on whether someone wants to click through and read or scroll past.
The quality of your blog post
I’ve saved the most important for last. There is absolutely no point spending time churning out blog posts and doing your keyword research and SEO optimising if your blog’s quality is just a bit meh!
Your blogs most important job is for it to be something your target reader enjoys reading and finds helpful.
If people stay and read your blog, that gets a big thumbs up from Google. If they leave as quickly as they arrived, and click back to find another answer in the search results, perhaps your blog needs a bit of polishing.
It’s a good idea to google your blog topic before writing and check out the subject’s top search results. Are the blogs that are ranking on the first page of Google providing a lot of content to answer the user’s search query? Is there something you could add that would give the user more?
The ultimate blogging goal is to have people read your blog and walk away satisfied that they got exactly what they were looking for. So keep that front and foremost in your mind when you pen your next blog, and you’ll be sailing into happy blogland.
Blog SEO Checklist
A blog SEO checklist can help you make sure you include the key elements when writing your next blog.
You can download my free Blog SEO checklist here to boost your blog power!